Built from day one for marketing, search and inquiriesLet's build you a professional law firm website that looks great and brings in clients
A polished, carefully built site for your firm, with personal attention and support all the way, long after the site goes live. With copy that follows the Israel Bar rules, accessibility to the standard, and an AI assistant that can answer clients and take inquiries even when you're not available.
90 or higher on Google's speed test, or we fix it for free.
Get a quote on WhatsApp- From ₪3,500
- The site and the domain are yours
- Free intro call
Clients decide by the website
In a US survey, 74% of clients checked a firm online even after someone recommended it. Your website is your first meeting with them, before the phone call.
An outdated site looks like an outdated firm
Clients look for real photos of the lawyers, clear practice areas and an easy way to get in touch from their phone. A slow site, or one that's awkward on mobile, gets in their way at exactly the moment they're deciding whether to reach out.
Clients don't wait until morning
In another survey, 79% of clients expected a reply within 24 hours. For example, at one of our clients, 44% of inquiries came in outside business hours. With the AI assistant on your site, you can answer them even when the office is closed, respond to questions and collect details for follow-up.
that looks great and brings in clients
employment lawyer
The client opens three sites and picks one:
- Your firmA clear, professional site, and an AI assistant that answers right awaySite: your-office.co.il
- Firm AThe site doesn't load properly on a phone
- Firm BJust a phone number, and nobody's answering right now
Not just a beautiful site. With us you get personal attention, fast answers and a lot of patience.
We looked at what business owners and lawyers really want from the company that builds their website. They were pretty clear. And that's exactly what you'll get with us.
Answers
Mid-size web design companies: Your request gets passed between a project manager, a designer, a developer or customer service.
TopicPen: We're a husband and wife who work on the projects together. There's always someone to talk to, with a personal, fast answer to every question.
Personal attention
Mid-size web design companies: A ready-made template with some changes. For example, swapping the logo, the colors and the firm's name.
TopicPen: We listen to your firm's specific needs, and to every request and change.
Ownership
Mid-size web design companies: The site or the domain stays with the provider, and moving to another company can become a problem.
TopicPen: The site and the domain are yours.
Inquiries
Mid-size web design companies: The client leaves their details and waits for the office to call back.
TopicPen: An AI assistant available 24/7 (for a monthly fee) answers clients and passes relevant inquiries on to you.
Speed
Mid-size web design companies: The site looks good, but nobody commits to how fast it will be.
TopicPen: We commit to a score of 90 or higher on Google's speed test, or we fix it at no cost.
Ready for Google
Mid-size web design companies: They build a site. They think about search later.
TopicPen: The site's structure and content are built from the start to be optimized for Google search.
Ready for AI search
Mid-size web design companies: They build a site. They think about AI search later (or not at all).
TopicPen: We know how to build content that AI engines find, understand and cite. For example, our own site, TopicPen, was cited 4,400 times in Bing and Copilot answers in the last three months alone.
60inquiries ready for the office, in eight weeks
The assistant that goes on your site is the same assistant already working for our clients. Here's how it looks at one of them: The office was drowning in questions about sailings, boats, prices and payments. We built an AI assistant that knows the club's procedures, gives accurate answers, and passes only relevant inquiries to the office, with a short summary.
How it works
Intro call
We'll get to know your firm and listen to its specific needs: your practice areas, who your clients are, and what they ask before they reach out. At the end of the call you'll get a written quote.
Design and copy
We'll design a polished, carefully built site and write the copy according to the Israel Bar's advertising rules. We'll listen to every request and every change until you're happy. The final approval is yours.
Build and AI assistant
We build the site from the start with the accessibility standard, mobile, speed and the requirements relevant to a law firm in mind. Accessibility isn't something we tack on at the end. And we'll teach the assistant about your firm: what it answers, when it hands over to you, and that it never gives legal advice.
Launch, and support after
The site goes live with an accessibility statement, on a domain registered in your name. We keep maintaining and improving it every month, for a monthly fee, and inquiries reach you already summarized.
What it costs
From ₪3,500 for the build
The final price depends on the number of pages and practice areas. Hosting and maintenance from ₪200 a month, depending on the scope of the assistant and the AI features you choose. The site and the domain are yours.
A fast site, or we fix it for free.
Your site will score 90 or higher on Google's speed test (PageSpeed). If it scores below 90, we fix it at no cost. You don't have to take our word for it: Google's test is public, and you can run it yourself at any time.
Questions and answers
How much does a law firm website cost?
Building the site starts at ₪3,500, depending on the number of pages and practice areas. Hosting and maintenance start at ₪200 a month, depending on the scope of the assistant and the AI features. On the intro call you'll get a written quote, with no commitment.
Will the site be mine?
Yes. The site and the domain are yours.
What happens after the site goes live?
We stay with you, for a monthly fee starting at ₪200: maintenance, updates and improvements, and there's always someone to talk to when something needs to change. That's exactly what business owners say they miss with providers who disappear after launch.
Is a law firm allowed to have a chatbot on its website?
Yes, as long as it doesn't give legal advice. In September 2026 the Israel Bar's national ethics committee ruled that an AI system may not give legal advice or make decisions in place of the lawyer. So our assistant presents itself as a computer system, opens only when the client clicks on it, answers questions about the firm, its practice areas and the process, and schedules a call. It doesn't ask for the details of the matter, and it passes every legal question on to you. The assistant is offered for a monthly fee, at your choice.
I already have a site. Can you upgrade it instead of building a new one?
Sometimes. The free check shows how your current site looks to Google and AI, and on the intro call we'll tell you honestly whether it's worth improving or building a new one.
How will you help Google and AI find my firm?
We don't wait until the end to think about search. While building the site we already create the foundation that helps Google and AI engines understand who you are, which areas you practice in, where you work and which questions you can answer. That includes the right structure for the site and its pages, content, internal links, structured data, mobile readiness and high speed.
Let's build you a site that looks great and brings in clients
Message us on WhatsApp and we'll set up a 30-minute intro call. At the end you'll get a written quote, with no commitment.