יַחַץ
yachatz
Everyday HebrewMeaningThe work of making a person or company look good to many people, often using newspapers, TV, or the internet. It is often called "PR" in English.
HistoryThis is a modern Hebrew word, created in the 20th century. It is a short way to say "yachasei tzibur", which means "public relations". The longer phrase was made by translating the English words directly into Hebrew.
Example
הוא עושה הרבה יחץ לעסק החדש שלו.
He is doing a lot of public relations for his new business.
